Pennsylvania Association of Realtors® Website Redesign
We focused on enhancing the user experience of PAR’s digital products and creating a custom member dashboard to increase value and connection opportunities for all PAR members.
Client
Pennsylvania Association of Realtors®
Project Completed
Ongoing
What We Did
Digital Strategy
User Experience
UI Design
Website & Application Development
The Problem
Many Members with Many Goals
The PAR team knows their members, who they are, and how to help them unlock their potential. They now needed a partner who could activate their knowledge and insight into tangible facets of their digital products. PAR’s website was established, but they knew it could be doing more for their membership.
Project Goals
Purposeful Connection & Resource Access
The volume of different members utilizing PAR’s platform can seem overwhelming until we employ an in-depth exploratory strategy phase, identify the prominent user types, and define their goals. Varying users will want to accomplish many of the same goals, so it means considering how their journeys may differ on the way to those goals.
Members need intuitive access to the robust resources available from PAR, including its library of documents, industry news and updates, and opportunities to make powerful connections with their fellow members.
The Process
Unlocking Potential Through Strategy to Production
Together with PAR, we outlined and mapped seven different user types and journeys through the digital products and identified areas for improvement. This strategy work doesn’t end, as we continue to work with PAR and focus on iterating website elements we add to our user types.
Our strategy sessions uncovered the potential of a logged-in, custom member experience, and member dashboard that we seamlessly integrated into the website. Members can now pick up where they left off in conversations with other members, connect with industry veterans and leaders, and get timely updates from PAR.
The Outcome
Conversion & Continued Growth
Our work with PAR has resulted in thousands more conversions through their digital products. PAR took advantage of Mile6’s robust Growth Service Agreement to keep building the momentum and impact of our work together post-launch. As PAR members utilize the website and dashboard, we continue to observe, iterate, and refine.
Here’s how we did it
- Creating custom, logged-in member functionality for the website, resulting in a unique and valuable experience for each user and helping them reach their goals quickly.
- Post-launch review, A/B testing, and iteration on individual platform elements and implementing the best-performing solutions.
- Building on established brand elements to increase accessibility and discoverability of content.
- The inclusion of technical updates resulting in a fast, mobile-friendly website.
Brand Alignment
We’ll Work With Your Existing Brand
Although we aren’t a branding agency, we pride ourselves on creating digital products that complement and advance our clients’ brand identity. Let us help turn your app or website into an elegant extension of your organization’s visual identity.
