Benchmark Construction Website Redesign
Benchmark Construction serves a diverse group of users, and we produced a website to support them all.
Client
Benchmark Construction
Project Completed
July 2023
What We Did
Digital Strategy
User Experience
UI Design
Development
Project Goals
A Partnership Built on Trust
Benchmark Construction needed to update its web presence to reflect its increased scale, reach, and capabilities. We have worked with Benchmark Construction for years, maintaining and making minor updates to their old site. That partnership laid a foundation of trust and collaboration that was everpresent from kickoff to launch day. We believe long-term relationships and focusing on client goals as well as user experience makes for great digital products.
The Process
Structure and Growth
Benchmark Construction is known for its ability to tackle massive projects in a wide variety of markets. From hospitals and senior living facilities to education and commercial real estate development, Benchmark Construction rises to some of the most demanding challenges. We wanted their website to reflect this.
Throughout the site, there is a focus on scale, height, structure, and balance. Much like the architecture of a building, it is meant to support the content in a minimal and elegant way, never seeking to be decorative or overstated.
A Framework to Build On
It was important for us along every step of the design and build process that everything felt balanced and natural. The site features a two-column layout occasionally interrupted by simple but impactful visual elements. We were inspired by the internal steel structures of the buildings that Benchmark Construction creates and the architectural flourishes and cladding that make them feel unique.
Brand Alignment
We’ll Work With Your Existing Brand
Although we aren’t a branding agency, we pride ourselves on creating digital products that complement and advance our clients’ brand identity. Let us help turn your app or website into an elegant extension of your organization’s visual identity.
